Providing a gaming business that caters to all gamers is something you need to establish as soon as a customer walks in your door. At times, we have found that even adding the word "esports" to your business could provide some apprehension before they step foot in your business. This may be because the word esports can mean everything is a competition. It's important to take time to get to know your gaming customers and find out what makes them interested in coming to your venue and what they like to participate in.
At ggCircuit, our goal is to provide all of our partner esports centers with the best services possible. The advantage of using our ggLeap management software is that we can evaluate some very pertinent and interesting data across our network. One of those being what GPUs are installed in our customer locations.
Organized competitive video gaming or esports has continuously grown over the past years to become a global phenomenon. As the popularity of online computer and video gaming grew, so too did its following.
Today, esports competitions from all over the world are followed and watched by thousands of fans live and thousands more through online streaming. Major esports tournaments can be as avidly followed as regular sports events.
Thanks to the growth of esports, gaming centers have been seeing a resurgence in business. Esports venues, a similar concept to internet cafes, are also enjoying a rise in popularity.
If you are hoping to capitalize on the booming esports and gaming industry and open an internet cafè or a dedicated esports venue, you need to research and plan thoroughly.
In the development of the esports ecosystem, some entrepreneurs have created a business known as the "esports consultant". This esports consulting market can be a wide range of things. Tournaments, marketing, leagues, and coaching can be many niches that their consulting fits into the wide world of esports organizations and businesses.
The Gamerpreneur podcast interviews Jason McIntosh from ggCircuit where he discussed topics about gaming, esports, and business with the podcast's host, Dr. Bradford Carlton. This post talks about the history of how he got into esports, the origins of ggCircuit and what it takes to build an esports business.
Being able to reach out and contact your audience can be a powerful marketing tool at your disposal. That being said, you'll have to know how to get your customers on your contact list so you can send events information or details about a new game in your center.